This year, the exotic island of Bali served as the backdrop for the story that FitFlop seeks to share for Spring/Summer 2018. Beyond merely showing and telling, the regional launch indulged guests in a one-of-a-kind holiday that ultimately reflected the experiences that one can draw from FitFlop’s newest collection.
Upon arrival in Bali, the itinerary kicked-off with lunch at the Velada Tapas Bar and Kitchen where attendees enjoyed sipping on refreshing cocktails and lunch. In the afternoon, on offer was a menu of activities designed especially for women who are juggling various roles in their lives.
A unique and fun way to engage in an activity while immersing in the vibrant culture of the locals, the Balinese dance class proved memorable and exciting. Meanwhile, the Spa Package treated the women to a well-deserved afternoon of pampering. Plus, those who opted for the spa package received a pair of iQushion to wear around the spa lounge and a book on the art of mindfulness.
Come evening, FitFlop had arranged a most fitting welcome dinner. The program opened with a traditional fire dance and followed by a welcome address by PIML Managing Director, Mark Chim. FitFlop’s AVP for Regional Brand Management, Melody Tanjimenez, talked about the inspiration behind the SS18 collection as well as brand campaign.
Another highlight of the program was a panel among five women representatives from each of the participating countries – mirroring FitFlop’s philosophy which is rooted in helping women realize their potential. At the center of the discussion is the role of superwomen in society which encompasses issues such as the importance of youth education as well as the value of owning one’s power.
During the program, FitFlop also took the opportunity to announce a media contest among the event attendees. Throughout their stay in Bali, guests were invited to post a photo of them in their “Power Pose” and share it in any of their social media pages using the hashtags #FitFlopSuperwomenPose #FitFlop #ForSuperwomen, along with a caption which narrates their feelings upon striking the pose.
Another component of the media contest was the FitFlop x Polaroid challenge which required the group effort of each participating country. With each group given a Polaroid camera, guests were tasked to take a series of photos around Bali which incorporates the theme of FitFlop’s Superwomen campaign. The photos must then be shared on social media with the hashtags #FitFlopxPolaroid #CreateOriginalsPH #FitFlopSS18.
FitFlop Superwomen night, held in one of the lavish ballrooms of the resort. The program opened with a Balinese dance performance wherein some of the guests who attended the class also performed with the group. Soon, the FitFlop representatives took the stage to acknowledge the presence of various superwomen who flew in from different countries.
But the true highlight of the evening was the unveiling of FitFlop’s Spring/Summer 2018 collection through a styling segment. During the program, each presented an outfit for a unique occasion that featured the versatility and uniqueness of a pair from FitFlop’s newest line.
In keeping with the spirit of FitFlop’s Superwomen Campaign which calls for the inclusivity of all women in the plight towards equality, a turnover ceremony was held to bestow a donation to BaliWise, who teamed up with FitFlop for the event. A non-profit organization founded by R.O.L.E. Foundation, BaliWise empowers marginalized Indonesian women through intensive skills education courses in English, Bahasa, IT, hospitality and business. FitFlop presented cash donation to BaliWise, pairs of FitFlop for the community, and opened its doors for job opening and immersion for the women of BaliWise community.