One of the biggest fashion events in Southeast Asia- the Jakarta Fashion Week- highlights the latest collections of Bratpack-housed brands.
Held from October 20 – 26, 2018 at Senayan City, Jakarta, the pretigious runway event showcased the Fall/Winter ’18 Collections of FitFlop, Healthy Back Bag, Hedgren, Herschel Supply Co., HydroFlask, Native, Parkland, Staple Pigeon, and Timbuk2.
Themed ‘Winterlust‘- a play on the words ‘winter’ and ‘wanderlust’- the season runway show exhibited entire collections in hopes of inspiring the audience for their winter holiday look.
Fully packed with more than 200 people, the venue reverberated with the loud energy of the audience, as stirred by television and radio host Feli Sumayku (@nonafeli), and by the voice of the young pop singer Baila.
The hype of ‘Winterlust‘ did not stop as soon as the runway show finished. The crowd rushed to the afterparty held at Bratpack (3/F Senayan City), where renowned DJ Yopihandi Yoheva (@yopihandi) filled the place with electrifying energy and heart-thumping music.
Fun lasted throughout the night, with the boost of canapes and cans of beer provided by San Mig Light. Even more exciting and anticipated for was the announcement of four door prizes provided by Bratpack and supported by Tiket.com. As the night came to a close, the crowd did not leave empty handed, as Bratpack gave away 200 goodie bags to all who attended the event.
Belinda Ruth and Ken Co/ PT Yuna Asia