> HERSCHEL SUPPLY CO. INTRODUCES SS 19 STUDIO COLLECTION, NEW GLOBAL CAMPAIGN
HERSCHEL SUPPLY CO. INTRODUCES SS 19 STUDIO COLLECTION, NEW GLOBAL CAMPAIGN
08 April 2019
Herschel Supply Co. Indonesia, together with Bratpack Indonesia, presented its latest collection for Spring/ Summer ’19- the STUDIO Collection- through an exclusive preview event at The Artspace in Artotel, Thamrin, Indonesia last March 22, 2019.
Representing the minimalist design merging form and function of the STUDIO Collection, a special artistic styling of the collection was done by Marshella Jastine, a 24 year old product stylist in Indonesia. Called Shelf Reflection Installation, her special styling was a compilation of modern aesthetics with clean lines through a display shelf with elevated tactile material. On top of the display, a seat overlooking a video from the projector was placed for guests to sit down, enjoy the moment, and reflect.
Aside from the launch of the STUDIO Collection, Herschel Supply Co. introduced this year’s global campaign through the presentation of a video taken in China, embodying the #WellTraveled hashtag. Influencers also shared which Herschel Supply Co. collections suit them well and which destinations are well suited for those collections.
The fun lasted through the night, as over 50 guests consisting of media, partners, and influencers mingled over a boost of canapes, bottles of beer, and the music of DJ Tiko. Door prizes were also given out, with the kind support of Bratpack Indonesia and transportation partner Smartride Indonesia.
Concluding the night was the most anticipated part of the event: the announcement of the best and most inspiring video of last season’s campaign #LookForward. The winner received a travel voucher worth 10 million rupiah, as supported by Tiket.com, a Herschel product voucher worth 5 million rupiah, and other prizes supported by Fujishop Indonesia.